World of Coffee
Sources: World of Coffee Europe (website, crawled 2026-04-28)
World of Coffee is the flagship global specialty coffee trade show produced by the Specialty Coffee Association (SCA) (SCA). It is held multiple times per year in rotating cities worldwide. The European edition is the largest and most established, attracting 13,000+ professionals from 160+ countries.
European Edition — Host Cities
| Year | City | Venue |
|---|---|---|
| 2022 | Milan, Italy | — |
| 2023 | Athens, Greece | — |
| 2024 | Copenhagen, Denmark | — |
| 2025 | Geneva, Switzerland | Palexpo SA |
| 2026 | Brussels, Belgium | Brussels Expo |
Scale and Audience
At Geneva 2025: 13,000+ attendees from 160+ countries, 450+ exhibiting companies. Attendees span the full value chain — producers, green coffee traders, roasters, equipment manufacturers, baristas, retailers, and C-suite executives. 25% of attendees report planning investments of over $1 million.
Show Features
Roaster Villages
Two dedicated sections of the show floor for small and emerging roasting companies. A high-energy area where micro-roasters meet customers and coffees are tasted. At Geneva 2025, Roaster Village East sold out entirely. A key channel for specialty green coffee sourcing.
Green Coffee Connect
A dedicated floor area for green coffee professionals. Focuses on sourcing conversations between producers, importers, and buyers. Covers industry challenges, trends, and business opportunities.
Producer Village
Introduced for the first time at Brussels 2026. Specifically designed for green coffee producers, distributors, and small sourcing companies to connect directly with buyers. Paired with Green Coffee Connect. Most relevant entry point for Kaiserblick Specialty Coffee.
Cupping Rooms
Three on-site cupping rooms available for exhibiting companies to present their coffees to buyers. One-hour sessions at €600 per session. Can be open to all attendees or invite-only.
Coffee Business Lounge
Exclusive area for commercial procurement professionals to relax, work, and host meetings.
Education
- SCA Lecture Series — free with badge, first-come first-served
- Workshops — 2.5 to 3.5 hours, paid; cover subjects across the full value chain
World Coffee Championships
World of Coffee hosts several World Coffee Championship finals live at the show. Brussels 2026 will feature:
- World Brewers Cup (title sponsor: Brewista)
- World Coffee in Good Spirits Championship
- World Coffee Roasting Championship (title sponsor: InterAmerican)
Awards
- Best New Product Awards — Equipment, accessories, and technology innovations; judged by an industry panel and by People’s Choice vote
- Coffee Design Awards — Branding, packaging, and spaces categories
Relevance to Kaiserblick
Brussels 2026 (June 25–27) is held in one of Kaiserblick’s core European export markets. The new Producer Village and Green Coffee Connect are the most direct routes for Kaiserblick Specialty Coffee to connect with European green coffee buyers. The Roaster Villages represent potential wholesale customers. Leopold Robner leads European market development and is the likely contact for show participation.
Registration and exhibitor enquiries: info@sca.coffee