MOK Coffee
Sources: MOK Coffee (website)
MOK Coffee is a Belgian specialty coffee roaster founded in 2012 by Jens Crabbé in Leuven. The brand positions itself around three values: “honest, remarkable & uncompromising.” Its sourcing philosophy centres on long-term producer relationships, full traceability, and quality that is never compromised for price.
Venues
MOK operates three locations in Belgium:
| Venue | Address | Hours |
|---|---|---|
| MOK Coffee Leuven (original) | Diestsestraat 165, 3000 Leuven | Mon–Fri 09:00–18:00 / Sat 10:00–18:00 / Sun closed |
| MOK Coffee Brussels | Antoine Dansaertstraat 196, 1000 Brussels | Mon–Fri 08:00–18:00 / Sat–Sun 10:00–18:00 |
| MOK Studio Brussels | Rue Saint-Laurent 36–38, Brussels | Wed–Fri 09:00–18:00 / Sat 11:00–18:00 |
MOK Studio is located in the lobby of record label PIAS and is styled as a listening and coffee bar. It offers a curated espresso made on a Strietman machine, alongside pour-overs, teas from Postcard Teas London, and a monthly Sunday event with natural wine.
Roasting
Coffee is roasted on a Probat UG22 in batches of 10–23 kg. The small-batch approach is a deliberate quality choice enabling tight control over roast parameters. MOK uses Cropster for roast tracking and monitoring. Both filter and espresso profiles are developed.
Sourcing philosophy
MOK works “year on year with the same farmers” to build lasting partnerships, and sources with full seasonal rotation. The company uses coffee traders for logistics but maintains origin transparency as a requirement. Specific importer names are not publicly disclosed on the website. Producer quality and sustainable practices are the primary selection criteria — price is not the driver.
Current coffee range
Filter
| Coffee | Origin | Producer | Process | Variety | Price |
|---|---|---|---|---|---|
| Filter B | Brazil, Conceição do Rio Verde | Fazenda Santa Clara | Natural | Yellow Catucaí | €12/250g |
| Ethiopia, Dimtu Tero Plantation | Ethiopia | Dimtu Tero | Washed | — | €21 |
| Kenya, Kiamutuira AB | Kenya | — | Washed | AB | €21 |
| Guatemala, Finca Filadelfia | Guatemala | — | Washed | — | €23 |
| Peru, El Progreso | Peru | — | Washed | — | €24 |
| Ecuador, El Alisal | Ecuador | — | Washed | Sidra | €33 |
| Peru, Finca Carmenpata | Peru | — | Honey | Geisha | €38 |
| Colombia, Finca El Paseo | Colombia | — | Washed / Beer Hop Fermented | Geisha | €27 |
Espresso
| Coffee | Origin | Producer | Process | Variety | Notes |
|---|---|---|---|---|---|
| Espresso A | Ethiopia, Guji | Suke Quto Farm | Washed | Heirloom | Creamy, white tea, vanilla |
| Espresso B | Brazil, Conceição do Rio Verde | Fazenda Santa Clara | Natural | Yellow Catuaí | Foundation espresso; milk chocolate, hazelnut, biscuit |
| Espresso B++ | Brazil | Fazenda Santa Clara | Natural | Yellow Catuaí | Calibrated for fully automatic machines |
| Espresso C | Colombia | Timaná Community | Washed | Castillo | Walnut, caramel, orange; versatile for milk |
No El Salvador in the current range — confirmed as of May 2026.
Brew parameters
MOK publishes detailed brew recipes per coffee. General parameters:
- Water: 40–100 ppm (SPA Reine recommended); espressos require low HCO₃ and total hardness < 140 mg/L
- Filter B recipe: 15g / 240ml, V60, Sibarist CONE Fast, 93°C, 22 clicks Comandante, bloom 50g/30s, TDS 1.33, extraction 21.28%
Wholesale programme
MOK runs an active wholesale programme supplying independent cafés, restaurants, and chefs “worldwide.” The company describes itself as “Belgium’s leading Specialty Coffee Roaster” for wholesale. Subscriptions ship to BE, NL, FR, DE, and LUX.
Wholesale contact: order@mokcoffee.be
Side projects
MOK has produced MOK Ale — described as “probably the world’s first cascara-infused American ale,” designed by Jens Crabbé and brewed by Brouwerij De Vlier. It demonstrates MOK’s appetite for creative cross-category collaborations.
Pricing notes
In early 2025, MOK raised espresso prices citing Brazil commodity prices at an all-time high (up ~30% since the prior harvest). They explicitly declined to substitute lower-quality coffees into blends to suppress prices — a signal that quality is a hard constraint, not a cost variable (source: MOK Coffee website).
Fit for Kaiserblick
HIGH fit. Key factors:
- No El Salvador in the portfolio — clear gap
- Values alignment: traceability, long-term producer relationships, quality-first approach match Kaiserblick exactly
- Belgium market coverage: active wholesale across BE, NL, FR, DE, LUX — core Kaiserblick export geography
- No BIO/organic certification requirement identified — unlike Coffee Pirates Vienna, no certification gate
- Quality premium upheld under pressure: willingness to absorb price increases rather than compromise confirms they value premium single-origin lots
- Price range compatible: single-origin lots at €21–38/250g, filter entry-level at €12 — there is room for a Salvadoran premium lot
Contact
- Website: mokcoffee.be
- Wholesale / orders: order@mokcoffee.be