Friedhats Coffee Roasters
Sources: Friedhats Coffee Roasters (website)
⚠️ Data limitation: friedhats.com is JavaScript-heavy. Only the homepage was crawled. Sourcing philosophy, wholesale programme, full product catalogue, and about pages are unavailable. A JS-rendered re-crawl is recommended.
Friedhats is a micro roastery based in Amsterdam, Netherlands, describing itself as “sourcing and roasting the best, most interesting coffee we can find.” Their featured products show a preference for experimental processing (anaerobic naturals) and premium single-origins across multiple origins. No El Salvador appears in the current featured range, making it a clean-slate opportunity.
Featured products (homepage snapshot)
| Coffee | Processing | Price (USD) | Use |
|---|---|---|---|
| Peru Herly Mego | — | 98 | — |
| Kenya Rungeto Kiangoi #018 | — | 60 | — |
| Panama Franceschi #210 Washed | Washed | 139 | — |
| Colombia Sigilo Anaerobic Natural | Anaerobic Natural | 73 | Espresso |
| Ethiopia Bookkisa Washed | Washed | 63 | Espresso |
| Brazil Bafafa Anaerobic | Anaerobic | $55 | Omni |
The presence of anaerobic naturals across two espresso offerings suggests openness to advanced fermentation techniques — directly relevant to Kaiserblick’s processing capabilities.
El Salvador signal
A blog post titled “Organic Farming and Changing the Coffee Landscape” includes an image tagged “Finca El Salvador.” This suggests prior sourcing from El Salvador, current interest in the origin, or at minimum familiarity with Salvadoran farms. The full content of this post was not captured in the crawl and warrants direct investigation before outreach.
Blog topics
Friedhats maintains an active educational blog covering:
- Pink Bourbon Origins — Pink Bourbon is grown at Kaiserblick; a natural conversation-starter
- “What the f*ck is mosto?” — mosto (fermentation liquid) is an advanced processing concept, signalling sophisticated sourcing sensibility
- Peaberries
- Brew recipes and technique
- Behind-the-scenes (interview with artist in chief)
Fit assessment for Kaiserblick
| Factor | Assessment |
|---|---|
| Geography | Amsterdam — core Netherlands target market |
| Price positioning | 139/bag; premium tiers present |
| Processing interest | Anaerobic/experimental focus — aligns with Kaiserblick’s fermentation capabilities |
| El Salvador | Not in current featured range; blog post signals prior or potential interest |
| Organic certification required | Unknown |
| Direct-trade stance | Unknown |
| Wholesale/B2B programme | Unknown |
| WoC Brussels 2026 attendance | Unknown |
WoC Brussels 2026 strategy
Status: Warm lead — limited intelligence.
Natural talking points for outreach:
- The El Salvador blog post — confirm whether they’ve sourced ES before and what their experience was
- Pink Bourbon — Kaiserblick grows it; Friedhats has published on its origins
- Fermentation techniques (anaerobic, mosto) — Friedhats engages with advanced processing at the blog level
Priority before outreach: Investigate the ES blog post (direct URL: https://friedhats.com/post/organic-farming-and-changing-the-coffee-landscape) to determine the extent of their El Salvador connection. A re-crawl of the full site using a JS-capable scraper would substantially improve this profile.