Single Estate Coffee Roasters
Sources: Single Estate Coffee Roasters (website)
Single Estate Coffee Roasters is a modern Dutch specialty coffee roastery based in Den Haag (The Hague), founded in 2009 after a 2007 plantation visit in Brazil inspired the founders. Their brand is built on direct trade with producers, high transparency, and seasonal single-origin coffees. They operate a flagship bar in Den Haag and run an active wholesale B2B programme for Dutch hospitality.
Key fact for Kaiserblick: Single Estate already has an active El Salvador programme with a natural-processed seasonal coffee — they understand the origin and are actively buying from it.
Overview
| Detail | Value |
|---|---|
| Location | Den Haag (The Hague), Netherlands |
| Founded | 2009 |
| Type | Specialty roastery + flagship café |
| Flagship bar | Piet Heinstraat 15, Den Haag — daily 08:30–16:00 |
| Roaster | Loring (hot-air recirculation; eco-friendly; light-roast capable) |
| Head roaster | Jonatan |
| Website | https://www.singleestatecoffee.nl |
| Phone | 085 0055556 |
| info@singleestatecoffee.nl |
Direct trade model
Single Estate emphasises direct trade as the core of their identity. Key commitments:
- 82% of all coffee is direct-trade (at time of crawl)
- Annual farm visits — producers are known personally
- Coffee bought and paid directly to producers (no intermediaries)
- Never less than 1.5× world market price; actual premium is usually much larger
- ~30 different varieties purchased per year from ~10 different countries
- 90% directly purchased (own sourcing; 10% via importers)
Longest partner: San Coffee (Brazil), 10+ year relationship, now B-Corp certified. Also named: Tito Monge (Costa Rica), 4+ years, operates a sustainable micro mill.
Their founding story explicitly names El Salvador: “We tell the stories told to us in Guatemala, El Salvador and Costa Rica.”
El Salvador programme
⚠️ Active El Salvador sourcing confirmed.
El Salvador – Los Angeles is in their current seasonal range:
- Processing: Natural
- Flavour notes: Melon · White Sugar · Pomegranate
- Price: €16.45
- Category: SEASONAL
The product detail page had a server error during crawl. The identity of “Finca Los Ángeles” in El Salvador is unverified — this is a common farm name in El Salvador. Identifying which producer this is before outreach would strengthen Kaiserblick’s positioning and help avoid approaching an existing competitor’s client.
Current coffee range
All coffees are single-origin, 100% Arabica. Roast categories: Filter (11), Espresso (14), Omniroast (2). Seasonal coffees rotate; Classics are ongoing.
| Coffee | Processing | Flavour notes | Category | Price |
|---|---|---|---|---|
| Nicaragua – El Jaguar Java | Anaerobic Natural | Pear · Brownie · Nutmeg | SEASONAL / NEW | €15.00 |
| Nicaragua – El Jaguar Maracaturra | Natural | Green Melon · Guava · Kumquat | SEASONAL / NEW | €14.50–€52 |
| Guatemala – Buena Vista | Natural | Sencha Lemon · Mango · Wild Peach | SUPER SPECIAL | €13.00 |
| Colombia – La Cumbre | Anaerobic Natural | Mango · Guava · Cacao Fruit | SEASONAL | €17.75 |
| Kenya – Kiamutuira | Washed | Cane Sugar · Lime · White Grape · Green Kiwi | SEASONAL | €14.50 |
| Colombia – Reserva Cafe Femenino | Washed | Milk Chocolate · Brown Sugar · Orange | SEASONAL | €14.00 |
| Mexico – Finca San Juan | Washed | Plum · 70% Chocolate · Toffee | SEASONAL | €16.65 |
| El Salvador – Los Angeles | Natural | Melon · White Sugar · Pomegranate | SEASONAL | €16.45 |
| Colombia – El Vergel | Anaerobic | Guava · Lychee · Mango | SUPER SPECIAL | €20.00 |
| Peru – Aprocassi Decaf | Washed | Dark Chocolate · Molasses · Orange | DECAF | €12.60–€48.85 |
| Costa Rica – Joiner Alvarado | Honey | Cherry · Apricot · Red Apple | SEASONAL | €16.00–€62.50 |
| Brazil – Campo Alegre | — | — | SEASONAL / Espresso | — |
Retail price range: €12.60–€62.50/bag — mid-to-premium specialty tier.
Subscription and consumer channels
- Flexibel abonnement: Monthly (cancellable), 1×2 or 2×2 seasonal coffees, filter or espresso, from €27.50/month, 15% discount on other purchases
- Prepaid abonnement: 3 or 6 months, from €82.50 total
- Free shipping from €50
- Referral programme (Give €5 / Get €5)
- Newsletter with 10% first-order discount
B2B / Horeca programme
Active wholesale programme serving Dutch restaurants, coffee bars, and lunch rooms throughout the Netherlands. Contact to schedule a tasting visit: 085 0055556 / info@singleestatecoffee.nl.
Sustainability and quality
- Loring roaster: uses recycled hot air from drum — significantly lower emissions than drum roasters
- Packaging: 100% recyclable, aluminium-free
- Coffee waste delivered to Haagse Zwam — used to grow oyster mushrooms
- Flagship bar: zero-waste kitchen policy, plant-based and biodegradable takeaway cups
- All coffees: 100% Arabica; best within 6 weeks of roast date
- Regular cupping sessions at the flagship bar (led by Jonatan)
- Labels include: origin, farm/coop name, flavour notes, region, processing, variety, roast date
Equipment side
Authorised Sage dealer: Barista Express, Barista Touch, Barista Pro, Precision Brewer Thermal, maintenance products. Also carries barista tools. Equipment appears to be a secondary revenue stream.
Fit assessment for Kaiserblick
| Factor | Assessment |
|---|---|
| Geography | Den Haag, Netherlands — core Kaiserblick export market |
| El Salvador | Active programme (Los Angeles, Natural, SEASONAL) |
| Direct-trade model | 82% — minimum 1.5× market price, annual farm visits |
| Processing breadth | Washed, Natural, Honey, Anaerobic Natural — all relevant |
| Roast profile | Loring roaster → light roast focus; aligns with Kaiserblick |
| Price tier | €13–€20/250g retail (≈ €52–€80/kg) — premium specialty |
| Organic cert requirement | Not mentioned |
| B2B active | Yes — Dutch horeca throughout NL |
| WoC Brussels 2026 | Unknown |
WoC Brussels 2026 strategy
Status: HIGH-fit. Existing El Salvador buyer — most likely to be interested in expanding or diversifying their ES supply.
Priority action before outreach: Identify “Finca Los Ángeles” (their current ES supplier). Understanding whether the relationship is exclusive and who the producer is will inform how to position Kaiserblick as a complementary or alternative source — not a competitor to their existing partner.
Key talking points:
- Shared belief in direct trade and transparent sourcing
- El Salvador expertise — Kaiserblick offers multiple farms, micro-lots, and varieties (including Pink Bourbon, Bernardina, Sudan Rume) beyond what a single “Los Angeles” lot provides
- Apaneca-Ilamatepec DO designation — quality anchor and storytelling asset
- Seasonal rotation fit: Kaiserblick’s per-micro-lot model matches Single Estate’s seasonal philosophy perfectly