Kaiserblick Knowledge

Fjord Coffee Roasters

4 min read

Fjord Coffee Roasters

Sources: Fjord Coffee Roasters (website), crawl of fjord-coffee.de on 2026-05-08 (100 pages)

Overview

Fjord Coffee Roasters is a Berlin-based specialty roaster founded in 2016 by Kresten Thøgersen, Morgan Love, and James Maguire — three Berlin hospitality venue owners who saw a need for quality, relationship-driven roasted coffee supply. The legal entity is LMT Hospitality GmbH. Their roastery is located at Zur Alten Börse 79, 12681 Berlin (Marzahn district), not open to the public without appointment.

Fjord’s stated mission is to uncover “the rarest and most unique flavours in coffee” while connecting quality consumption with sustainable production and economic sustainability for farmers. They supply cafés, hotels, restaurants, and offices across Europe and serve retail customers via their Shopify store at fjord-coffee.de.

Their Roastery Manager is Michal Sowinski.

🔴 El Salvador — Warm Lead

Fjord’s own FAQ states:

“We currently have direct trade relationships with producers in Brazil, El Salvador and Colombia.”

Despite this, no El Salvador coffees appear in their current product range. The gap is clearly visible: their catalogue covers Ethiopia, Guatemala, Kenya, and Peru — but no Central American country other than Guatemala.

This makes Fjord a warm lead: they already know El Salvador coffee from direct-trade experience, but their current sourcing is elsewhere. The unknown is who their existing or former ES partner is. This could be a direct competitor (e.g. Baraona, SICAFESA). Verify the ES supplier before outreach to avoid an awkward conversation.

The gap also presents a genuine conversation opener: Kaiserblick can approach Fjord as a complementary ES producer rather than a cold pitch.

Current Product Range

No El Salvador coffees as of May 2026. Current active offerings:

OriginFarm / RegionProcessFormat
EthiopiaOkoluuNaturalFilter + Espresso
EthiopiaShakisso, Guji (Guji Hadeso station)WashedFilter + Espresso
GuatemalaSanta ElisaWashedFilter + Espresso
GuatemalaSan AntonioWashedFilter + Espresso
GuatemalaAntiguaWashedFilter + Espresso
KenyaMutheru AAWashedFilter + Espresso
KenyaGathaiti AAWashedFilter + Espresso
KenyaNthimbiri AAWashedEspresso
PeruFinca TimbuyacuWashedFilter + Espresso
PeruFlores De LuyaWashedEspresso
House Blend–VariousEspresso

Retail price points: €11.90–16.90/250g for single origins (€48–68/kg equivalent). House Blend from €11.90/250g.

Sourcing Philosophy

Fjord positions around exploration and discovery — “rarest and most exotic” coffees. They emphasise direct-trade relationships and close collaboration with producers, framing the model as improving both “the coffee drinking culture in the cities we operate in” and “the economic sustainability for farmers.”

Known sourcing partners and importers:

  • Cultivar Coffees (Cultivar Peru) — importer for Peru lots; collaborated on Peruvian Geisha (2022 WoC Milan, 2023 German Brewers Cup)
  • Nordic Approach — collaborated on Uganda Nyakshenyi lot

No EU organic (BIO) certification requirement is mentioned anywhere on the site. No ACE (Alliance for Coffee Excellence) or Cup of Excellence membership is evident.

Roasting Approach

Fjord uses a 12kg cast iron Probat roaster with variable frequency drives controlling airflow, drum speed, and gas burner. Their approach combines conduction and convection heating and is documented in detail on their website:

  • Filter roasts: 6–8 minutes total; Lighttells colorimeter target 105–115; TDS 1.2–1.5 at 12 min cupping
  • Espresso roasts: 9–11 minutes total; colorimeter target 95–105; development time 1:00–1:30 after first crack

Goal: clean, transparent cup that reveals processing, varietal, and origin without imposing a heavy roast signature.

Wholesale Programme

Fjord actively supplies European cafés, hospitality businesses, and offices.

ParameterDetails
Contactwholesale@fjord-coffee.com
MOQ~€120–150 (minor discrepancy between pages)
Free shippingfrom ~€200–250
Ordering portalwholesale.fjord-coffee.de
DispatchWednesday and Friday via DHL or UPS
PaymentCredit card, PayPal, GoCardless SEPA

To request samples: email wholesale@fjord-coffee.com with filter/espresso preference and delivery address.

Known wholesale partners include cafés in Copenhagen (Orsa Coffee), Annecy (Hiatus Coffee), and Edinburgh (Lowdown Coffee).

Competition and Community

  • A Fjord-roasted Peruvian Geisha (sourced via Cultivar Coffees; farm Santa Teresa, Luya, Amazonas; anaerobic natural, 72h fermentation) was used by Erik Freudenberg to win the 2023 German Brewers Cup; he then represented Germany at the World Brewers Cup in Athens
  • The same Geisha was showcased at World of Coffee 2022 in Milan
  • Fjord participated in the Berlin Coffee Festival 2025 in collaboration with Sage (brewing equipment)
  • Fjord has collaborated with Berlin-based artisan brand Garden State on a co-branded coffee candle

Outreach Assessment

FactorAssessment
El Salvador experience✅ Confirmed direct-trade relationship (stated in FAQ)
ES in current range❌ None visible — clear gap
EU organic cert requiredNo evidence — not a barrier
ACE/COE involvementNot evident
Wholesale active✅ Active European wholesale programme
Fit for WoC 2026✅ HIGH-fit — Berlin roaster, already knows ES
Known ES supplier⚠️ Unknown — verify before outreach
Outreach entry pointwholesale@fjord-coffee.com

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