Roast Rebels
Sources: Roast Rebels (website)
Roast Rebels (roastrebels.com) is a specialty online retailer for home and small-scale coffee roasting. It sells roasting machines, green coffee, measurement instruments, and accessories in the German-speaking market. Operated by Ingo (SCA-trained roaster, Roasters Guild of Europe member) and Nina, based in Switzerland, warehoused in Germany. Ships throughout the EU, 1–2 days DE / 2–3 days other EU.
Green Coffee Range
Roast Rebels currently offers green coffee from: Brazil, Colombia, Ethiopia, Guatemala, Honduras, India, Kenya, Mexico, Peru, Tanzania. El Salvador is absent from the range. Available in 1 kg, 5 kg, and 15 kg (bag-in-box) formats.
Pricing (indicative, at time of crawl):
- Standard specialty lots: €21–28/kg (1 kg pack)
- Premium / experimental lots: up to €50/kg
Certifications stocked: Bio (organic), Fair Trade, Direct Trade
Flavour categories offered: for espresso, for café crème/superauto, mild filter, fruity filter, bio, limited edition
El Salvador Gap — Sales Opportunity
Roast Rebels sells into the exact segment Kaiserblick targets for export: German-speaking specialty buyers interested in traceable, single-origin, micro-lot green coffee. Their current range has no Salvadoran offering. Ingo is an SCA-trained roaster and Roasters Guild of Europe member — the ideal contact for a direct-trade or wholesale relationship.
Fit assessment: HIGH. DACH market, specialty positioning, no El Salvador, buys in 1–15 kg formats (appropriate for micro-lot introductions), educated audience that values origin story and processing detail.
Roasting Machines Sold
| Machine | Type | Capacity | Price (ex. VAT) |
|---|---|---|---|
| Aillio Bullet R1 V2 | Induction drum | 1 kg | €3,017 |
| Aillio Bullet R2 | Induction drum | 1 kg | €3,529 |
| Aillio Bullet R2 Pro | Induction drum | 1.2 kg | €4,453 |
| Kaffelogic Nano 7e | Convection | 120–200 g | ~€1,700 |
| Behmor 2020SR Plus | Drum | 450 g | €419 |
| Gene Café CBR-101 | Fluid-bed (rotating drum) | 200–250 g | varies |
| ROEST sample roaster | Air / sample | 50–100 g | varies |
| Nucleus Link | Sample | 50–100 g | €1,580 |
See Sample Roasters and Roast Machine Types.
Measurement Instruments
| Instrument | Function | Price |
|---|---|---|
| Tonino Color Meter | Agtron-scale roast degree | €819 |
| Lighttells CM-200 | Spectral color + grind PSD | €1,990 |
| Lighttells CM-100+ | Compact roast color | ~€2,090 |
| Lighttells MD-500 | Mobile quality measurement | varies |
| Difluid | Coffee measurement instruments (full range) | varies |
Courses and Education
Roast Rebels offers online webinars and in-person courses at their atelier. Topics include roast profile development, machine operation (Aillio, Gene Café, Kaffelogic), and sensory evaluation. This content reinforces their credibility as a knowledge partner, not just a retailer.
Business Logistics
- Warehouse in Germany; DHL shipping, free from €150
- B2B customers: EU reverse-charge VAT with valid VAT ID number
- 2-year warranty on machines; in-house repair service
- Machine manuals, roast profiles, and troubleshooting resources on website
Relevance to Kaiserblick
The absence of El Salvador from the Roast Rebels green coffee range represents a specific and addressable market gap. A relationship with Roast Rebels could serve multiple purposes simultaneously: green coffee export, brand building among German-speaking home roasters, and access to an audience that already values origin storytelling and micro-lot traceability.
Kaiserblick’s roasting knowledge and processing expertise also align with Roast Rebels’ content-focused retail model — a potential basis for collaboration beyond a simple purchase order.