World of Coffee Europe — Website Crawl (2026-04-28)
Sources: World of Coffee Europe (website, crawled 2026-04-28)
50 pages crawled from europe.worldofcoffee.org on 2026-04-28. Content spans the Brussels 2026 event announcement and registration, the Geneva 2025 event recap, and blog posts going back to Milan 2022. Raw file: raw/International export/europe-worldofcoffee-org-crawl.md.
What World of Coffee Is
World of Coffee is the flagship European specialty coffee trade show, produced annually by the Specialty Coffee Association (SCA) (SCA). It rotates cities: Milan (2022), Athens (2023), Copenhagen (2024), Geneva (2025), Brussels (2026). Attendance reached 13,000+ professionals from 160+ countries at Geneva 2025, with 450+ exhibiting companies.
Brussels 2026
Dates: June 25–27, 2026
Venue: Brussels Expo, Pl. de Belgique 1, 1020 Bruxelles, Belgium
Registration: Open as of March 2026; early bird rates were available until April 30, 2026.
Brussels is directly relevant to Kaiserblick Specialty Coffee as Belgium is a core target export market. The city is connected to all of Kaiserblick’s target countries (Germany, France, Switzerland, Austria, Netherlands) by direct rail and flights.
Producer Village (new in 2026)
For the first time at a European World of Coffee event, Brussels 2026 will feature a Producer Village dedicated to green coffee producers, distributors, and small sourcing companies. It is designed to create direct connections between producers and buyers, and is paired with the Green Coffee Connect programme. This is the most relevant entry point for Kaiserblick Specialty Coffee at the show.
Key Features
- Two Roaster Villages — 120 specialty coffee roasters from Europe and worldwide; potential wholesale customers for Kaiserblick green coffee
- Green Coffee Connect — dedicated floor area for sourcing conversations between producers and buyers
- Cupping Rooms — exhibiting companies can host a 1-hour cupping session for €600, open to all attendees or invite-only
- Coffee Business Lounge — exclusive area for commercial procurement professionals
- World Coffee Championships: World Brewers Cup (title sponsor: Brewista), Coffee in Good Spirits, Coffee Roasting Championship (title sponsor: InterAmerican)
- Best New Product Awards and Coffee Design Awards
- SCA Lecture Series (free with badge) and paid Workshops (2.5–3.5 hours)
Sponsors (Brussels 2026)
- Host Sponsor: BWT water+more
- Diamond: Alpro, Ceado, Thermoplan
- Gold: Mazzer, Timemore
Geneva 2025 Recap
Held June 26–28, 2025 at Palexpo SA, Geneva. Record attendance from 160+ countries. Portrait country: Colombia. Four world championships: Latte Art, Coffee in Good Spirits, Cup Tasters, Cezve/Ibrik.
Best New Product 2025 Winners
| Category | Winner | Product |
|---|---|---|
| People’s Choice + Commercial Equipment | Ubermilk | PLUS X |
| Consumer Equipment | Fellow | Espresso Series 1 |
| Accessories | Subminimal | Subscale |
| Open Class | DiFluid | AirWave Smart Roast-Smoke Filter |
Coffee Design Award 2025 Winners
| Category | Winner | Location |
|---|---|---|
| Spaces | Trefoil Coffee Matcha and Art Space | Tangerang, Indonesia |
| Packaging | Dark Woods Coffee | West Yorkshire, UK |
| Branding | NOOZ | Dubai, UAE |
Past Editions
- Copenhagen 2024 — Best New Product and Coffee Design Award results documented in crawl
- Athens 2023 — Best New Product and Coffee Design Award results documented in crawl
- Milan 2022 — Day-by-day coverage documented in crawl
Concepts Without Existing Wiki Pages
- World of Coffee — the trade show
- Specialty Coffee Association (SCA) — the organising body