Nordic Approach
Oslo-based specialty green coffee importer; member of the NKG (Neumann Kaffee Gruppe) family. One of Europe’s most respected specialty importers. Actively sources from El Salvador as one of its 11 core origins, with a dedicated ES origin page.
Website: https://www.nordicapproach.no Contact: nordicapproach.no/contact Warehouse: Belgium (EU-based spot stock; FOB also available worldwide) Scale: 400+ roasteries in 69+ countries Fit: HIGH — active ES importer; potential distribution partner for Kaiserblick
(source: Nordic Approach (website))
Company overview
Founded in Norway; part of the NKG group (Neumann Kaffee Gruppe, the world’s largest green coffee trader). Despite the corporate parent, Nordic Approach operates as an independent specialty-focused brand with its own sourcing, buying, and quality teams.
Quality threshold: 86+ points minimum for all coffees. Model: Hybrid importer-exporter — closely involved at origin (managing milling, export approvals) while also handling warehouse logistics for European roasters.
(source: Nordic Approach (website))
Active origin portfolio (11 origins)
| Origin | Notes |
|---|---|
| El Salvador | Dedicated origin page; active sourcing |
| Honduras | Longest-standing partnership (Caballeros, Marcala and Intibucá) |
| Kenya | — |
| Rwanda | RTC, Gitesi, Mahembe washing stations |
| Indonesia | — |
| Uganda | — |
| Peru | Natural coffees; 86+ since 2018 |
| Ethiopia | Guji, Sidama, Yirgacheffe |
| Brazil | Since 2012; fruity naturals |
| Colombia | Since 2014; Mermelada (fruit-forward) and Tropiq programmes |
| (11th varies) | — |
Guatemala: explicitly stated as NOT currently being sourced; Nordic Approach directs buyers to El Salvador and Honduras for Central America instead.
(source: Nordic Approach (website))
El Salvador programme
El Salvador is listed as an active origin with a dedicated page at /origin/el-salvador. The site FAQ specifically names El Salvador when describing Central America sourcing alternatives to Guatemala. No producer names from El Salvador were captured in the crawl, but the programme is demonstrably live.
Opportunity: Nordic Approach’s model prioritises long-term, transparent partnerships with producers of 86+ lots. This aligns well with Kaiserblick’s micro-lot positioning and traceability capabilities.
(source: Nordic Approach (website))
Purchasing model
- Spot: Coffees in warehouse in Belgium; can ship spot or collect FOB
- Pre-booking: Forward contracts signed at origin before exports; primary model for securing best lots
- Loyalty discounts: Volume-based discounts across all origins, regardless of lot mix
- Sample requests: Online or via email; 200g samples
- Weekly newsletter: Thursday updates on spot availability, harvest news
US/AUS restriction: Spot sales only within Europe and Asia (NKG serves US/Australia); FOB open worldwide.
(source: Nordic Approach (website))
Relevance to Kaiserblick
Nordic Approach is one of the most credible routes for Kaiserblick’s green coffee to reach European roasters:
- As a supply partner — Nordic Approach’s active ES programme means they are actively looking for quality ES lots; Kaiserblick’s 86+ micro-lot profile and vertical integration (farm → export) matches their criteria
- As an introduction channel — their 400+ roaster network includes competition-circuit buyers; a placement in Nordic Approach’s catalogue creates multi-roaster reach
Approach: Reach out through their contact form with harvest timings and sample availability. Pre-booking season is most relevant (typically Q4 to Q1 before harvest). Position Kaiserblick as a vertically integrated ES producer offering consistent 86+ micro-lots with full traceability.
Sources
- Nordic Approach (website) —
raw/International export/nordicapproach-no-crawl.md