Supremo Coffee
Munich-based premium specialty roastery owned by the Braune family. Pioneer of direct trade in Germany; Cup of Excellence juror and buyer since 2007; self-described “wohl besten Kaffeerösterei Deutschlands” (Germany’s best roastery). No El Salvador in current range — clean-slate opportunity.
Website: https://supremo.coffee Corporate entity: BB Coffee Company GmbH (founded 2006) Address: Kapellenstraße (near Munich) Contact: Via contact form at supremo.coffee/en/pages/kontakt Fit: HIGH — premium micro-lot model, direct-trade ethos, CoE involvement, no certification barrier, no ES programme yet
Note: Supremo appears twice in the European buyer target list (Germany unspecified + Munich) — this is the same roastery.
(source: Supremo Coffee (website))
Company overview
Founded 2005 by the Braune family as a direct-trade specialty coffee roastery. Celebrating 20 years in 2025, marked with anniversary blend editions.
Family structure:
- Bernd Braune — CEO (Geschäftsführer)
- Raphael Braune — Coffee buying / sourcing
- Rahel Braune — HR
Described externally as “wohl besten und aufwendigsten Kaffeerösterei Deutschlands” (possibly Germany’s best and most elaborate roastery). Multiple German Roastery of the Year recognitions mentioned.
Own farm: Co-owns/operates Finca Doña Elsa in Costa Rica (ET47 and SL28 varieties in current range). The farm is a centrepiece of their identity and content marketing.
Official partner: Munich Ravens (American Football franchise) — strong Munich local identity.
(source: Supremo Coffee (website))
Sourcing philosophy
- Direct trade since founding — buys directly from family farms; no commodity exchange, no brokers
- Family-to-family model — strong emphasis on personal relationships with multi-generational producer families (“familiär-freundschaftliche Verhältnisse”)
- Microlot Challenge — internal competition that identifies the best coffees of each harvest year and rewards producers with well-above-market prices
- Cup of Excellence involvement — international CoE jurors since 2007 (first Costa Rica CoE); buyers of award-winning coffees at auction
- Premium pricing — pays significantly above market and above Fairtrade minimums
- Quality-first selection — Raphael personally selects all green coffees; travel to origins is core to their model
Quote: “Grünkaffee ist das, was den Unterschied ausmacht. Beim Kauf an der Kaffeebörse hat man keinen oder nur geringen Einfluss auf die Qualität.” (Raphael Braune)
(source: Supremo Coffee (website))
Current coffee range
No El Salvador in the current product catalogue (as of May 2026). Origins:
| Product | Origin | Notes |
|---|---|---|
| Finca Doña Elsa ET47 | Costa Rica | Own farm; 20th anniversary feature |
| Finca Doña Elsa SL28 | Costa Rica | Own farm |
| Familia Perez | Costa Rica | Seasonal new harvest |
| Imperio Rojo | Costa Rica | Seasonal |
| Familia Marin | Costa Rica | Funky natural |
| Toño Wush Wush | Costa Rica | Wush Wush variety |
| Blackberry | Colombia | Light filter |
| Wingo Star | Nicaragua | New arrival |
| Nymasheke | Rwanda | Filter |
| Yellow Pacamara (Las Delicias) | Nicaragua | Familia Mierisch collab |
| Panama Geisha range | Panama | Lamastus Elida Estate et al. |
Price range: €10.17–16.76/200g (€50.85–83.80/kg) — premium micro-lot positioning.
No El Salvador — clean-slate opportunity. Their existing range shows openness to Pacamara varieties (Yellow Pacamara from Nicaragua) and experimental/micro-lot processing (anaerobic natural).
(source: Supremo Coffee (website))
WoC Brussels 2026 outreach notes
- Fit level: HIGH — reclassified from MEDIUM/LOW; premium direct-trade model, CoE involvement, and micro-lot focus are strong alignment signals
- Approach: Raphael Braune is the correct contact for coffee buying; personal family-to-family relationship language resonates with their stated model
- Angle: Kaiserblick as a vertically integrated, family-style producer; Salvadoran micro-lots with competition pedigree (ToE results, COE proximity); Pacamara varieties are a strong hook given their Nicaragua Yellow Pacamara feature
- No certification barrier — no EU organic or Fairtrade requirement observed
- Pricing fit: Their €50–80/kg retail range implies green coffee buying at prices compatible with Kaiserblick’s premium positioning
- Duplicate entry note: Both “Supremo Coffee Germany” and “Supremo Coffee Munich” in Theia’s target list refer to this same roastery — treat as a single outreach target
Sources
- Supremo Coffee (website) —
raw/International export/supremo-coffee-crawl.md