Kaiserblick Knowledge

Coutume Café

3 min read

Coutume Café

Paris-based specialty coffee pioneer with its own roastery in Romainville (near Paris) and 10+ café locations across the city. One of France’s earliest and most influential specialty roasters. Notable: maintains a dedicated “Café Salvador” origin category on its website (/176-cafe-salvador), confirming a historical El Salvador sourcing relationship — though no ES product was live at the time of the crawl (likely between harvests).

Website: https://www.coutumecafe.com Roastery: Romainville, Île-de-France (Loring roaster) Fit: MEDIUM–HIGH — “Café Salvador” category is a strong signal; established premium positioning; French market is a Kaiserblick priority

(source: Coutume Café (website))

Company overview

Founded 2010 (flagship café at rue de Babylone opened 2011). One of the founding establishments of the Parisian specialty coffee scene. Over 10 café locations in Paris as of the crawl.

Roastery: Located in Romainville, a suburb east of Paris. Uses a Loring roaster — a low-emission, recirculating-air machine associated with precision roasting and environmental consciousness.

CSR / Sustainability:

  • Carbon-balanced since 2023 (offset and reduction programme)
  • Member of the Alliance pour la Préservation des Forêts (Alliance for Forest Preservation)
  • RSE (Responsabilité Sociétale des Entreprises) focus is explicit across the site

Website migration note: The site was in the process of migrating to a new platform at the time of the crawl; some product data may be incomplete.

(source: Coutume Café (website))

El Salvador sourcing

A dedicated origin category “Café Salvador” exists at URL /176-cafe-salvador, confirming that El Salvador has been part of their range at some point. This is a meaningful signal — Coutume does not maintain dead categories lightly.

At the time of the crawl, no El Salvador product was active in the live product filter. Origins in the live filter were: Colombie, Mexique, Guatemala, Ouganda, Indonésie, Éthiopie, Costa Rica. The absence of ES is likely seasonal (between harvests) rather than a permanent discontinuation given the preserved category.

Conclusion: Coutume has bought El Salvador before and has the category infrastructure to list it again. A well-timed WoC or pre-event approach could reactivate this programme.

(source: Coutume Café (website))

Product range and pricing

Three product tiers:

TierDescriptionTypical price (250g)
ApprécierAccessible, approachable coffees~€17.90
ExplorerSingle origins with distinctive character~€19.90–21.90
DégusterRare, high-end micro-lots~€22.90+

Premium 1 kg range: €54.90–68.90/kg — consistent with specialty micro-lot pricing.

(source: Coutume Café (website))

B2B and professional

  • B2B channel: Quote request form on site (no self-service pricing published)
  • Equipment offer: Professional machines — Synesso, La Marzocco, Jura, Sage; brew gear (AeroPress, Chemex)
  • Likely serves HoReCa and office clients across Paris and France

(source: Coutume Café (website))

WoC Brussels 2026 outreach notes

  • Fit level: MEDIUM–HIGH — “Café Salvador” category is the key differentiator; Coutume has demonstrably bought ES before
  • Approach: Lead with the Salvador origin category reactivation angle; position Kaiserblick as a reliable, vertically integrated ES supplier with consistent micro-lot quality across harvests
  • CSR alignment: Carbon-balance and forest preservation membership aligns with Kaiserblick’s regenerative/organic farming narrative — worth emphasising
  • Language: French-language outreach appropriate; Parisian specialty scene values provenance storytelling
  • Timing: Confirm whether ES product is back in range by June 2026; if not, WoC timing is ideal to re-introduce the category

Sources

  • Coutume Café (website) — raw/International export/coutumecafe-com-crawl.md

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