Algrano
Swiss-based B2B digital marketplace connecting coffee producers directly to roasters. Unlike traditional importers, Algrano does not trade coffee — it provides infrastructure (contracting, freight, financing, logistics) so producers and roasters can trade as equal partners. El Salvador is an active supported origin on the platform. Kaiserblick can register as a seller to reach Algrano’s network of European roasters.
Website: https://www.algrano.com Model: B2B marketplace (fee-based; fee charged when a trade is successfully completed) Scale: 195+ verified producers, 1,500+ coffee lots annually, 39 destination countries El Salvador: Active origin (in Central America harvest calendar; ES shipment image on site) Fit: HIGH for platform listing; different from traditional importer — a channel, not a buyer
(source: Algrano (website))
How Algrano works
Algrano explicitly positions itself against the traditional import model:
“Traditional importers profit by buying cheap and selling high. We don’t trade coffee. We provide infrastructure — contracting, freight, financing, logistics — so roasters and producers can trade as equal partners.”
For producers (sellers like Kaiserblick):
- List your coffee lots with sensory information, harvest timelines, and pricing
- Roasters browse and contact you directly
- Algrano handles contracting, sample shipping, freight coordination
- Earn a fee-free listing; pay a success fee only when a trade completes
- Reports of 50–100% price premium over domestic market for some producers
For roasters (buyers):
- “Move from spot buying to direct trade with confidence”
- Access 1,500+ lots from 195+ verified producers
- Order samples; manage forward contracts
- DAK Coffee Roasters (Amsterdam) is NOT confirmed as an Algrano client — DAK sources via Nordic Approach and The Coffee Quest
(source: Algrano (website))
El Salvador on Algrano
El Salvador features in multiple Algrano resources:
- Central America Harvest Calendar (2026): ES listed with volume status “Modest rebound expected, still below historical levels in many zones” and strategic advice to “Secure forward contracts: Lock in 85+ micro-lots early before export competition peaks”
- Browse filter:
/coffees?countries[]=SV(SV = El Salvador country code) is in their Centrals coffee filter - Image asset: An “el-salvador-shipment” image appears on the platform home page
This confirms Algrano has active ES lots in the system and is marketing ES coffee to European roasters.
(source: Algrano (website))
Platform verification
Algrano verifies all producers before listing. When a producer sells through Algrano, buyers can see transaction history: whether coffee was delivered on time, any quality objections, and correct quantities. This builds a public reputation score.
(source: Algrano (website))
Relevance to Kaiserblick
Algrano is a channel, not a buyer — registering makes Kaiserblick visible to all 400+ roasters browsing the platform, including roasters in Kaiserblick’s core markets (Germany, France, Belgium, Netherlands, Switzerland, Austria).
Proposed action:
- Register as a seller at algrano.com/en/users/new
- List micro-lot profiles with full traceability data, cup scores, and harvest windows
- Use the forward-contract model to secure pre-season commitments
- The 2026 advice for ES — “lock in 85+ micro-lots early” — suggests European roasters are actively looking for quality ES lots on the platform
Synergy: Algrano can function alongside direct WoC outreach, catching roasters who prefer online sourcing tools.
Sources
- Algrano (website) —
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